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Icebreaker combines natural fabric and high-performance outdoor wear

EINGESENDETE MELDUNG
Von Sponsor

2. Dez. 2019

The fashion industry is becoming increasingly conscious about sustainability issues, but one particular fashion category seems to be going in the opposite direction: outdoor wear. Polyester and polypropylene are consistently marketed as the ‘ideal technical layer’ but both fabrics are petroleum-based and synthetic, raising concerns about their sustainability.

Nature-based fabrics can also be high performance and suitable for athletes. New Zealand-based outdoor brand Icebreaker is doing just that by pioneering an ethical and sustainable production of natural performance clothing, providing the market with a viable alternative to petrochemical synthetics.

Learn more about its fabrics, sourcing process and supply chain management in the interactive video below.