The fashion industry is becoming increasingly conscious about sustainability issues, but one particular fashion category seems to be going in the opposite direction: outdoor wear. Polyester and polypropylene are consistently marketed as the ‘ideal technical layer’ but both fabrics are petroleum-based and synthetic, raising concerns about their sustainability.
Nature-based fabrics can also be high performance and suitable for athletes. New Zealand-based outdoor brand Icebreaker is doing just that by pioneering an ethical and sustainable production of natural performance clothing, providing the market with a viable alternative to petrochemical synthetics.
Learn more about its fabrics, sourcing process and supply chain management in the interactive video below.