Today in London...

With the Olympic Games coming to London at the end of the month, Swedish fashion retailer H&M has given some of its London store windows a makeover inspired by the Olympic spirit.

The sports lux, gymnast-inspired window is just one of the creative concepts; there are also female mannequins running, and male mannequins modelling H&M’s menswear on the parallel bars.

These windows complement H&M’s two sportswear-dedicated pop-ups that have opened in Covent Garden and in Westfield Stratford, next to the Olympic Park. The two pop-ups will be open for ten weeks and in addition to athletic gear for women, men, and children, they are also stocking a limited-edition collection of patriotic clothing in red, white, and blue.